Shifting Expectations of Corporate Leadership

On 2 April 2020, GlobeScan hosted a special online collaboration forum on ‘Purposeful Leadership in a Time of Crisis’ during which we shared timely research on best practice across the world of business responding to the COVID-19 crisis, and explored what more businesses could be doing to demonstrate even more purposeful leadership.

From cancelled conferences and social distancing to disrupted supply chains, not a corner of the global economy is immune to the spread of Coronavirus. The dramatic spread of COVID-19 has disrupted lives, livelihoods, communities and businesses worldwide. All stakeholders, especially global business, must urgently come together to minimize its impact on public health and limit its potential for further disruption to lives and economies around the world.

GlobeScan captured and categorized hundreds of examples of actions by business in response to the COVID-19 pandemic and Chris Coulter, CEO GlobeScan shared the findings in a webinar moderated by Caroline Holme, Senior Director, GlobeScan with special guest panelist Mike Barry, Former Director Sustainable Business, Marks & Spencer.

Immediately following the webinar, we transitioned to a text-based discussion where participants were able to connect with peers and other stakeholders in a unique online dialogue to share ideas and innovative examples of what leading companies can do to help tackle the crisis and also explore what this means for the future of business leadership. We were joined by more than 320 people, from 47 countries, posting 770 comments. To help capture all the learnings from the event, we are pleased to share the following materials from this collaboration forum: