About Me: Sarah leads Global Fishing Watch's public relations, communications and outreach, working with the team to promote the organisation's data, science and transparency programme and advance engagement and impact with partners. Sarah has worked for close to 20 years in the not-for-profit sector, most recently leading global communications and marketing for the Marine Stewardship Council. Previously, Sarah held various roles with WWF, the global conservation organization; running anti wildlife poaching campaigns in South-east Asia and driving global conservation and policy communications from the Secretariat in Switzerland. A journalist by trade, Sarah believes in the power of impactful story-telling to inspire change. Sarah is passionate about marine life, and when not glued to her keyboard she can be found practising her kayaking skills along the Welsh coast.