About Me: Justin is an expert at the interface of corporate strategy, innovation and sustainability with a passion for creating commercial value via inclusive and more sustainable solutions. Justin has headed corporate sustainability strategy at SC Johnson, PUMA and OVO Energy, leading inclusive (“Base of the Pyramid”) and circular business model innovation and integrating sustainability into value propositions, strategic partnerships and core functions. Justin has designed, tested and scaled corporate social innovation projects, multi-sector partnerships, social marketing programs, inclusive distribution schemes and business model innovation.

Justin is GM of Azao Consulting’s UK office.